By Carson Cobb. Last updated November 2026.
My verdict. Pick Loop if you want the lowest public price, lower percentage fees and white glove migration on every paid plan. Pick Recharge if you want the most established platform, with the most App Store reviews and built in SMS and gifting on Scale. For most newer brands I’d start with Loop, and for brands that want the deepest set of add ons I’d look hard at Recharge Scale.
| Recharge | Loop | |
|---|---|---|
| Free plan | None. 60 day free trial on Starter | Free Forever, up to 50 active subscriptions |
| Entry price | Starter: $149/month + 1.50% + 20¢ per transaction | Starter: $99/month + 1.0% per transaction + 15¢ per loyalty order |
| Higher plan | Scale: $499/month + 1.25% + 20¢ per transaction | Pro: $399/month + 0.75% per transaction + 10¢ per loyalty order |
| Billing | Monthly. Custom on a 12 month term | Month to month, no term commitment |
| Migration support | End to end migration support on Scale | White glove migration on every paid plan, no migration fee |
| Bundles | Preset and customizable bundles on Scale | Build your own and preset bundles on every plan |
| SMS | Concierge SMS on Scale, billed per message segment | No SMS of its own. Postscript and Attentive integrations on Pro |
| Shopify App Store rating | 4.8 from 3,157 reviews | 5.0 from 814 reviews |
Values from each vendor’s pricing page and Shopify App Store listing, checked November 2026. Sources are listed at the end.
I’m Carson Cobb, a subscription and CRO specialist. I set up and fix subscription programs on Recharge, Skio and Loop for Shopify brands, and I don’t get paid by any of them. For all three side by side, see my main Recharge vs Skio vs Loop comparison.
Pricing
Recharge Starter is $149/month plus 1.50% + 20¢ per transaction, with a 60 day free trial. Scale is $499/month plus 1.25% + 20¢ per transaction. Custom has volume based rates.
Loop has a Free Forever plan for up to 50 active subscriptions. Starter is $99/month plus 1.0% per transaction, Pro is $399/month plus 0.75%, and both have a 14 day free trial. Loop also charges per loyalty order: 15¢ on Starter and 10¢ on Pro. Enterprise fees are negotiable.
On public pricing Loop is cheaper at every tier, both on the monthly fee and on the percentage. Loop has no fixed fee per order, apart from loyalty orders.
Migration
Loop says migration is fully managed end to end and included on every paid plan, with no setup, migration or onboarding fees. Its Enterprise plan adds a risk free test environment and post migration support. Loop says more than 1,100 brands have migrated to it.
Recharge lists end to end migration support on Scale, with data validation, preparation tools and a cutover strategy. It isn’t listed on Starter. Recharge says it has migrated more than 53 million subscriptions.
Either way, plan the cutover around your billing calendar and watch the first full billing cycle. My main comparison has the full checklist.
Features that matter for retention
- Cancel flows. Recharge has smart cancellation prevention, with personalized offers and A/B testing, on every plan. Loop has personalized cancellation flows on every plan and cancellation flow A/B testing on Pro.
- Win backs. Recharge includes win backs on every plan. Loop has win back campaigns on Pro.
- Bundles. Loop includes build your own and preset bundles from Starter. Recharge’s start on Scale.
- Upsells. Recharge has checkout, post purchase and cart upsells on every plan. Loop has portal upsells on every plan and personalized upsells on Pro.
- SMS. Recharge’s Concierge SMS is on Scale. Loop connects with SMS tools on Pro.
- Gifting. Recharge has surprise and delight gifting on Scale. I didn’t find gifting on Loop’s pricing page.
Who each one is best for
Loop fits a newer brand launching subscriptions, or any brand watching fees closely, that wants managed migration without a fee.
Recharge fits a brand that wants the most established platform and a deep set of add ons, and is ready to pay for Scale to get bundles, SMS and migration support.
If your subscription numbers are off on either app, start with the offer and the product page before blaming the app. My Shopify subscriptions page covers what I fix first, and the subscription revenue calculator shows what a good setup could add.