Original data on how growing Shopify brands actually run their stores. Every number comes from checking live stores directly, not from surveys or vendor case studies. The current dataset covers 606 US Shopify stores and 121,519 products, checked November 1, 2026, across supplements, beauty and skincare, food and beverage, pet, home and apparel.
Shopify reports and benchmarks
Updated
Checked
Black Friday Discount Report 2026
73% of stores already show a crossed out price before Black Friday, and 68% of reorderable brands with subscriptions mark products down deeper than their subscription discount. Before and after numbers coming Black Friday week.
Read the report →Checked
Shopify Subscription Benchmarks 2026
The real subscribe and save discounts, delivery frequencies and subscription apps behind 314 reorderable brands. 10% is the most common discount, and half of brands miss at least one best seller.
Read the report →Checked
Holiday Readiness Report 2026
Gift collections, gift cards and bundles by category. 45% of supplement brands have no gift path at all eight weeks before Christmas.
Read the report →Checked
Product Page Benchmarks 2026
Photos, video, description length and pricing style by category. Only 12% of products have video, and pricing style splits sharply by category.
Read the report →Checked
Catalog and Stock Report 2026
Sold out rates, sold out best sellers and launch pace. 34% of stores have a tenth or more of their catalog sold out.
Read the report →Checked
Shopify Tech Stack Report 2026
The email, reviews, upsell, analytics and testing tools growing brands load on their homepage, plus themes and free shipping thresholds.
Read the report →Checked
The State of Shopify Subscriptions 2026
The overview that started this series.
Read the report →Tools
Run the same checks on your own store:
- Store check: subscriptions, sold out best sellers, gifting and bundles in about 20 seconds.
- Subscription calculator: what a better subscription offer is worth at your volume.
- Free shipping calculator: where your free shipping line should sit.
How the data is collected
Every Shopify store publishes its products, collections, pages, basic settings and subscription plans so the storefront can work. I read that public data directly from each store, and for the tech stack report I load each homepage and record which outside services it calls. Nothing behind a login, no private data and no estimates. Each report explains its definitions and limits in a “How this was done” section.
Want to see how your store compares to these benchmarks? Book a 20 minute intro call.
FAQ
Questions, answered.
Where does this data come from?
From the public storefront data every Shopify store publishes: products, collections, pages, store settings and subscription plans. I check each store directly, so the numbers reflect what shoppers actually see on the date of the check.
How often are the reports updated?
Each report shows the date it was checked. The Black Friday report gets a second check during Black Friday week, and the others are rerun every quarter.
Are any brands named?
No. Every report is aggregated by category. No individual store is named.
Take the store off your plate.
Book a 20 minute intro call. We'll look at where your store is losing money and the best place to start.