Now booking new retainer clients

More customers from AI. More sales from every visit.

AI search and CRO for Shopify brands. I get your products recommended in ChatGPT and Google's AI answers, then make sure your store turns that traffic into sales.

50+ Shopify stores, from startups to ten figure brands. For growing brands.

A typical month with me Skincare client
Conversion rate
3.2%
up from 2.1%
Avg order value
$64
up from $58
Shipped
New product page template live across the catalog
Cart upsell test won, rolled out to 100%
Winback email flow launched
Holiday promo calendar and landing pages ready
Next: subscription page test, social content plan
50+
Shopify stores built, rebuilt or run
$40M+
in client revenue supported
2.1x
average conversion lift on rebuilt pages
500+
A/B tests designed and shipped

Supplements · Beauty · Skincare · Wellness · Food & Beverage · Apparel · Home

The problem

Your customers are asking AI what to buy.

Shoppers now ask ChatGPT for the best product for their exact problem, and it answers with a short list of brands. Those shoppers arrive ready to buy and convert far better than other traffic. If your store isn't giving AI the right information, you're not on that list, and a competitor is. And when they do find you, your store has to close the sale.

What I do

Everything Shopify, handled.

Not a task list. I treat your store like a full time head of ecommerce would: set the plan, do the work, and answer for the results.

01

I find the money

Audits and clear recommendations on where the store is losing sales, ranked by what will pay back fastest.

02

I build it myself

Code changes, design, testing, and email, done hands on. Nothing waits in a queue for someone else.

03

I run everyone else

Apps, agencies, and freelancers touching the store go through me, so you stop being the project manager.

04

I report on the numbers

Monthly reporting on conversion, order value, and repeat revenue, and what I'm doing next.

What that covers

Store and development

Theme builds, custom sections, apps and integrations, site speed, migrations, and the technical health nobody else is watching.

Design and UX

Product pages, landing pages, collections, cart, and mobile, designed to sell and kept consistent with your brand.

Conversion and testing

A/B tests, funnel analysis, offers and pricing, and checkout fixes that turn the traffic you already pay for into buyers.

Retention and email

Klaviyo flows and campaigns, subscriptions, upsells, and post purchase, so every customer is worth more over time.

Analytics and reporting

Clean tracking, a KPI dashboard you actually read, and a monthly review of what moved and what's next.

Marketing, content, and brand

Social and content direction, launch and promo planning, brand consistency, and managing your freelancers and agencies.

Results

What changes when someone is running your store.

Real outcomes from past clients. Names withheld, since most of my work is under NDA or white label.

Skincare · Ongoing retainer
+71%
conversion rate, same ad spend

A store that leaked buyers became one that improves every month.

Before: one hero product carried the business, products were buried, and the mobile cart fought shoppers.
After: shoppers get guided to the right product, checkout on a phone is effortless, and organic revenue grew 62% in 6 months.
Subscriptions · Retention
7% → 32%
subscription opt in

Over 4x more customers choosing subscribe and save.

Before: strong first orders, weak repeat revenue, and subscription and upsell apps working against each other.
After: subscribing is the obvious choice on every page, every order gets a relevant upsell, and AOV is up 18%.
Supplements · Site rebuild
7.9s → 2.1s
mobile load time

A rebuild that paid for itself in 6 weeks.

Before: an old, bloated theme with 20+ apps, slow pages, and simple changes that took days and a developer.
After: a fast new theme the team can edit themselves, half the apps, and conversion up 24%.

See all results →

Your first 90 days

Month 1
Stop the leaks

Fix tracking, speed, and the product pages and cart where buyers drop off. The quickest money is almost always here.

Month 2
Make every order worth more

Upsells, subscriptions, and Klaviyo flows that raise order value and bring customers back.

Month 3
Build the growth engine

A running testing roadmap, a launch and promo calendar, and content direction, so the store keeps compounding.

Past client outcomes, shown as examples. Not a guarantee of results for any other store.

How it works

Audit, build, measure.

Step 1

AI Search and Conversion Audit

I test 50 real buyer questions in ChatGPT, built from your own customers' language, and show where you're recommended, who shows up instead and why. Then I map where your store is losing sales. You get a prioritized plan.

Step 2

Build or retainer

Implement the plan in a fixed 3 to 4 week Build, or on a retainer that implements it and keeps growing from there.

Step 3

Measure

I rerun the same questions and track AI driven traffic and sales, so you can see what changed.

Pricing

Start with the audit. Grow from there.

Fixed price, 3 to 4 weeks

Build

  • Up to 50 products $5,000
  • 50 to 500 products $7,500
  • 500+ products from $10,000
  • On site AI search work across every template
  • Conversion rebuild of key pages
  • Measurement setup: post purchase survey, AI traffic tracking and a baseline
  • A retest of the same questions after 30 days
I take 3 Builds a month.
See if ChatGPT recommends you

Retainers

Retainer

Growth

$4,500 /month

I grow your traffic from AI search and your conversion rate.

  • Monthly AI search tracking and report
  • Ongoing on site AI and conversion testing
  • Off site work: getting into the lists and articles AI cites, affiliate and publisher outreach, review strategy and Amazon listing improvements
Retainer

Dedicated

Let's talk

Full time capacity for brands that need it.

Term GrowthFullDedicated
Price $4,500/month$7,500/monthLet's talk
Capacity Up to 30 hours a monthUp to 60 hours a monthFull time capacity
Calls Check in every 2 weeksWeekly call, plus 1 extra call a week when neededBuilt around your team
Response time Within 1 business daySame business daySame business day
Minimum 3 months3 monthsCustom

Retainers are part time by design. If you need more in a month, we move you up a tier or quote the extra work as a fixed add on. Out of office days are always shared in advance. Any retainer can implement your audit plan at the retainer's pace; the Build is the fast lane.

Lock in 2026 pricing. Start before January 1 and keep today's rate for 12 months.

Carson Cobb

Who leads your store

Senior led, start to finish.

I'm Carson. I've spent 6+ years inside 50+ Shopify stores, from fresh startups to ten figure brands, leading development, conversion, retention, and growth. I lead every engagement personally and stay accountable for the results. When a project needs more hands, I bring in specialists I trust, so you get more capacity without losing your direct line to me.

Based in California. Working with brands across the US.

FAQ

Questions, answered.

What is AI search?

Shoppers asking ChatGPT, Google's AI answers and similar tools what to buy, and getting a short list of recommended brands.

Can you guarantee ChatGPT will recommend us?

No one honestly can. I measure your mention rate across 50 real buyer questions before and after the work, and track AI driven traffic and sales, so you see exactly what moved. On site work is one part; reviews, press, lists and retail listings matter too, and the audit shows which ones apply to you.

How do you measure AI traffic when most of it shows up as direct?

AI referral traffic, a post purchase survey, branded and direct traffic growth, and the high converting visitor segment that AI research produces.

Why is there a 3 month minimum on retainers?

AI search and off site work take 60 to 90 days to show. The audit and Build are the low commitment ways to start.

Do I stay in control?

Always. I propose, you decide, and nothing goes live without your sign off.

Who do you work with?

Shopify brands, especially in wellness, supplements and beauty, from startups to billion dollar companies.

How is this different from hiring a freelancer?

A freelancer waits for your task list. I bring the plan, rank what's worth doing, do the work, and report on what moved. You decide what goes live.

Do you create the content and run social yourself?

I set the direction, plan the content, and create what fits, like site content, email, and product pages. For high volume production I direct your team or freelancers so it stays on brand and tied to revenue.

Do you work with agencies?

Yes, as a white label Shopify developer. See the agencies page .

Know a brand that needs help running their store?

Introduce us. When they sign, you get 10% of their first 3 months, paid once their third payment clears.

Make an intro

See where you stand in AI search.

Book a 20 minute AI Search Review. Before the call I run your top buyer questions through ChatGPT. On the call I'll show you where you're recommended, who shows up instead, and what's driving it.