More revenue from the traffic you already have, and the website off your plate. I handle strategy, development, conversion, email, and marketing, so you can focus on the bigger decisions.
50+ Shopify stores, from startups to ten figure brands. For brands doing $15K+ a month.
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The problem
Every fix, app decision, and freelancer question lands on your desk, and growth waits until you have time. Here are the usual ways out, and what each one costs.
What I do
Not a task list. I treat your store like a full time head of ecommerce would: set the plan, do the work, and answer for the results.
Audits and clear recommendations on where the store is losing sales, ranked by what will pay back fastest.
Code changes, design, testing, and email, done hands on. Nothing waits in a queue for someone else.
Apps, agencies, and freelancers touching the store go through me, so you stop being the project manager.
Monthly reporting on conversion, order value, and repeat revenue, and what I'm doing next.
What that covers
Theme builds, custom sections, apps and integrations, site speed, migrations, and the technical health nobody else is watching.
Product pages, landing pages, collections, cart, and mobile, designed to sell and kept consistent with your brand.
A/B tests, funnel analysis, offers and pricing, and checkout fixes that turn the traffic you already pay for into buyers.
Klaviyo flows and campaigns, subscriptions, upsells, and post-purchase, so every customer is worth more over time.
Clean tracking, a KPI dashboard you actually read, and a monthly review of what moved and what's next.
Social and content direction, launch and promo planning, brand consistency, and managing your freelancers and agencies.
Results
Real outcomes from past clients. Names withheld, since most of my work is under NDA or white label.
Fix tracking, speed, and the product pages and cart where buyers drop off. The quickest money is almost always here.
Upsells, subscriptions, and Klaviyo flows that raise order value and bring customers back.
A running testing roadmap, a launch and promo calendar, and content direction, so the store keeps compounding.
Past client outcomes, shown as examples. Not a guarantee of results for any other store.
Ways to work together
Whatever your store needs, from a second opinion to someone running it day to day.
An audit of your store with clear, ranked recommendations your team can act on. Good if you have developers and want a second set of eyes.
A specific project or a batch of fixes: new product pages, speed, subscriptions, a theme rebuild, Klaviyo flows. I ship it and hand it back.
I take over the store on a monthly plan. Strategy, development, conversion, email, and reporting, all handled.
Pricing
Flat monthly retainers, billed in advance. No hourly billing, no surprise invoices, month to month.
A senior Shopify developer on call, with no monthly commitment.
A one week trial run. I find the changes most likely to move revenue and ship them, and the full fee is credited to a monthly plan.
Your store built, fixed, and optimized continuously.
One senior lead running the store and its growth.
Or one-off work at $125/hr with a one hour minimum.
Lock in 2026 pricing. Start before January 1 and keep today's rate for 12 months.
Need more? Extra work is $125/hr, or move up a plan. 30 days notice to cancel.
How it works
20 minutes on your goals, your numbers, and where the store stands. If I'm not the right fit, I'll tell you.
Sprint or retainer, the first week maps where revenue is leaking and the first changes go live.
A clear plan each month, regular check ins, and reporting on the numbers that matter. It compounds from there.
Who leads your store
I'm Carson. I've spent 6+ years inside 50+ Shopify stores, from fresh startups to ten figure brands, leading development, conversion, retention, and growth. I lead every engagement personally and stay accountable for the results. When a project needs more hands, I bring in specialists I trust, so you get more capacity without losing your direct line to me.
Based in California. Working with brands across the US.
FAQ
A freelancer waits for your task list. I write the list, decide what's worth doing, do the work, manage anyone else touching the store, and report on the results. You stop managing the website.
One strategy call a month on Operator, or a short weekly call on Head of Ecommerce, plus quick approvals when something needs your sign off. Everything else runs through me.
Shopify brands doing $15K a month or more, with real traffic and a product that sells. If you're pre-launch or looking for the cheapest developer available, I'm not the right fit, and I'll say so.
If you mainly need the store built, fixed, and optimized, Operator. If you want one person running ecommerce, including marketing direction and your vendors, Head of Ecommerce. Not sure yet? Start with a Sprint.
I set the direction, plan the content, and create what fits, like site content, email, and product pages. For high volume production I direct your team or freelancers so it stays on brand and tied to revenue.
The first changes ship in week one. Most clients see measurable movement within the first month.
No. Plans are flat monthly retainers. Scope is agreed on our first call and reviewed every month.
Yes. Month to month after the first month, with 30 days notice.
Yes, as a white label Shopify developer. See the agencies page .
Introduce us. When they sign, you get 10% of their first 3 months, paid once their third payment clears.
Book a 20 minute intro call. We'll look at where your store is losing money and the best place to start. Built for Shopify brands doing $15K+ a month.