I'm Carson Cobb, an AI search and CRO specialist for Shopify brands. I get your products recommended in ChatGPT and Google's AI answers, then make sure your store turns that traffic into sales.
Wellness · Supplements · Beauty · Skincare · Food and beverage
The shift
Shoppers now ask ChatGPT for the best product for their exact problem, and it answers with a short list of brands. Those shoppers arrive ready to buy and convert far better than other traffic. If your store isn't giving AI the right information, you're not on that list, and a competitor is. And when they do find you, your store has to close the sale.
AI gives a short list, not ten blue links.
Your product data, and what reviews, comparisons, press and social platforms say about your products.
They convert far better than other traffic, if your store closes the sale.
What I do
I make your store fully readable to AI. I find the sources AI relies on when shoppers ask about products like yours, and help you earn real coverage in them. Then I track how often AI recommends your products for the questions buyers ask.
How AI search works →I rebuild the pages, offers and funnels where shoppers drop off, so the high intent traffic AI sends you, and everyone else, turns into revenue.
How I approach CRO →Most brands get these from two different places, if they get them at all. One without the other leaves money on the table.
What AI sees
When a shopper asks ChatGPT what to buy, it names a few brands and moves on. There is no page two.
Is your brand on this list? Most aren't, and they don't know it.
What's the best natural moisturizer for sensitive skin?
Here are three good options for sensitive skin:
How AI decides
AI recommends the brands it can read, trust and verify. That comes down to four things, and then the store has to close the sale. I work on all of it, product by product, and measure whether AI's answers change.
Every product described fully and consistently, so AI can say what you sell without guessing.
The facts shoppers ask about, like what it's made of, who it's for and how it compares, written so AI can quote them accurately.
AI crawlers that can actually reach your pages.
When shoppers ask about products like yours, AI leans on in depth reviews, comparisons and expert write ups. Real, detailed coverage carries weight. Empty praise doesn't.
AI sends shoppers who are ready to buy. Product pages, offers and checkout decide whether they do.
The research behind this: ChatGPT vs Gemini vs Google AI Mode and AI search statistics 2026. See all research →
How it works
Where AI recommends your products on ChatGPT, Gemini and Google AI Mode, who it recommends instead, and why, plus your top conversion leaks. You get a plan ranked by revenue impact.
Implement the plan in a fixed 3 to 4 week Build, or on a retainer that implements it and keeps growing from there.
I rerun the same questions and track AI driven traffic and sales, so you can see what changed.
Proof
Real outcomes from past clients. Names withheld, since most of my work is under NDA or white label.
Past client outcomes, shown as examples. Not a guarantee of results for any other store.
Pricing
Where AI recommends your products, who it recommends instead, and why. The full $1,500 is credited toward a Build or your first retainer month, if you start within 30 days.
Fixed price, 3 to 4 weeksOn site AI search work, product pages that answer buyer questions, a conversion rebuild of your product page, collection and cart, and measurement.
3 month minimumOngoing AI search and conversion work. Every month: your mention rate for each product on ChatGPT, Gemini and Google AI Mode, the competitors AI names instead, the sources it relies on, what it gets wrong, and what we shipped and what's next.
About
I'm Carson. I've led AI search work for national brands in vitamins, skincare, cosmetics, food, pet and wellness, from the audit and plan to the implementation. Before that I spent years running conversion and testing programs, affiliate programs and full rebuilds for Shopify brands from seed stage startups to billion dollar companies. That combination is the point: I know what makes AI recommend a brand, and I know what makes the visitor buy.
Based in California. Working remotely with brands anywhere, in English.
More about me, how I work as your fractional head of ecommerce, and how I compare Recharge, Skio and Loop.
FAQ
Shoppers asking ChatGPT, Google's AI answers and similar tools what to buy, and getting a short list of recommended brands.
I work product by product. For each product that matters, I find the questions its buyers actually ask, which competing products AI recommends instead and why, and what AI gets wrong about it. Then I fix the store side myself, from product data built for each product to the pages that close the sale, and measure whether AI's answers change. The store work and the conversion work are done by the same person, so the traffic AI sends actually turns into orders.
No one honestly can. I measure how often AI recommends your products for their buyer questions before and after the work, and track AI driven traffic and sales, so you see exactly what moved. On site work is one part; in depth reviews, comparisons, press and retail listings matter too, and the audit shows which ones apply to you.
Analytics tools undercount AI. Clicks from Google's AI answers are counted as regular search, and many shoppers read an AI answer, then type your name or URL. So I don't rely on referral numbers alone. I track how often AI recommends your products for their buyer questions month over month, and pair that with signals from your store data and from customers themselves. You see the trend in your monthly report.
AI search and off site work take 60 to 90 days to show. The audit and Build are the low commitment ways to start.
Always. I propose, you decide, and nothing goes live without your sign off.
Shopify brands, especially in wellness, supplements and beauty, from startups to billion dollar companies. I work fully remote with brands anywhere, in English. I'm based in California and work US Pacific business hours.
The audit and Build fit Shopify brands doing $20K a month and up. Retainers start at around $30K a month. It isn't a fit if you need paid ads management, one off development tasks, a brand new store with no traffic yet, or someone who guarantees a ChatGPT ranking. Stores not on Shopify get partial service.
Yes. You work with me directly, and I do the work myself, with no handoff to a junior team or an offshore team. We talk over email and video calls, plus Slack if your team uses it.
Run the free AI Visibility Check. In about a minute you'll see whether ChatGPT recommends you, who it recommends instead, and what's holding you back.