Get recommended.
I make your store fully readable to AI, find the sources AI trusts in your category, and get you into them. Then I track how often AI recommends you across real buyer questions.
How AI search works →More customers from AI. More sales from every visit.
AI search and CRO for Shopify brands. I get your products recommended in ChatGPT and Google's AI answers, then make sure your store turns that traffic into sales.
50+ AEO audits · 30+ sites optimized for AI search · 50+ Shopify stores
50+
AEO audits and roadmaps
30+
sites optimized for AI search
50+
Shopify stores
2.1x
average conversion lift on rebuilt pages
Wellness · Supplements · Beauty · Skincare · Food and beverage
The shift
Your customers are asking AI what to buy.
Shoppers now ask ChatGPT for the best product for their exact problem, and it answers with a short list of brands. Those shoppers arrive ready to buy and convert far better than other traffic. If your store isn't giving AI the right information, you're not on that list, and a competitor is. And when they do find you, your store has to close the sale.
01
Shoppers ask AI instead of searching.
AI gives a short list, not ten blue links.
02
AI picks from what it can read and trust.
Your product data, your structured data, and what reviews, lists, press and Reddit say about you.
03
AI shoppers arrive ready to buy.
They convert far better than other traffic, if your store closes the sale.
What I do
Two engines. One goal: more sales from AI.
Get the sale.
I rebuild the pages, offers and funnels where shoppers drop off, so the high intent traffic AI sends you, and everyone else, turns into revenue.
How I approach CRO →Most brands get these from two different places, if they get them at all. One without the other leaves money on the table.
What AI sees
This is the new shelf.
When a shopper asks ChatGPT what to buy, it names a few brands and moves on. There is no page two.
Is your brand on this list? Most aren't, and they don't know it.
What's the best natural moisturizer for sensitive skin?
Here are three good options for sensitive skin:
- Brand A. Fragrance free, with ceramides and a short ingredient list.
- Brand B. Lightweight, dermatologist tested and widely reviewed.
- Brand C. Rich and calming, often recommended for dry, reactive skin.
Beyond schema
Why schema alone won't get you recommended.
A developer can add structured data in an afternoon. It's one of the four things AI weighs, and on its own it rarely changes which brands get named. AI recommends the brands it can read, trust and verify: complete product data, answers to the questions shoppers actually ask, crawlers that can reach your pages, and reviews, lists and press that back you up. Then the store has to close the sale. I work on all of it, measure it against real buyer questions, and focus where you can win.
01
Product data and schema
Complete attributes and structured data on every product, so AI can read what you sell without guessing.
02
Answer first content
Product pages and FAQs that answer the questions shoppers ask AI, in their own words.
03
Crawler access
AI crawlers that can actually reach your pages, past robots rules and bot protection.
04
Off site sources
The reviews, best of lists, press and forums AI trusts in your category, saying good things about you.
Then
Conversion: turning AI shoppers into orders
AI sends shoppers who are ready to buy. Product pages, offers and checkout decide whether they do.
The research behind this: the Shopify AI Readiness Index 2026 and Who ChatGPT recommends. See all research →
How it works
Audit, build, measure.
Step 1
AI Search and Conversion Audit
I test 50 real buyer questions in ChatGPT, built from your own customers' language, and show where you're recommended, who shows up instead and why. Then I map where your store is losing sales. You get a prioritized plan.
Step 2
Build or retainer
Implement the plan in a fixed 3 to 4 week Build, or on a retainer that implements it and keeps growing from there.
Step 3
Measure
I rerun the same questions and track AI driven traffic and sales, so you can see what changed.
Proof
Recommended by AI. Chosen at checkout.
Real outcomes from past clients. Names withheld, since most of my work is under NDA or white label.
Startup brand · Wellness
0% → 58%
ChatGPT mention rate across 50 buyer questions
From invisible to recommended for its product.
Before: A young brand with a strong product that AI had never heard of. No structured data, thin product pages, and no presence in the sources AI cites.
After: Recommended for its core product in 58% of buyer questions within 90 days, with AI describing the product accurately.
Skincare · Ongoing retainer
+71%
conversion rate, same ad spend
A store that leaked buyers became one that improves every month.
Before: one hero product carried the business, products were buried, and the mobile cart fought shoppers.
After: shoppers get guided to the right product, checkout on a phone is effortless, and organic revenue grew 62% in 6 months.
Subscriptions · Retention
7% → 32%
subscription opt in
Over 4x more customers choosing subscribe and save.
Before: strong first orders, weak repeat revenue, and subscription and upsell apps working against each other.
After: subscribing is the obvious choice on every page, every order gets a relevant upsell, and AOV is up 18%.
Past client outcomes, shown as examples. Not a guarantee of results for any other store.
Pricing
Start with the audit. Grow from there.
One time
Audit
$1,500
A 50 buyer question test, who AI recommends instead, the sources it cites, your top conversion leaks and a prioritized plan, in 5 business days. Credited toward a Build within 30 days.
Fixed price, 3 to 4 weeksBuild
from $5,000
On site AI search work, answer first content, a conversion rebuild of your product page, collection and cart, and measurement.
3 month minimumRetainers
from $4,500/month
Ongoing AI search and conversion work, tracked and reported every month.
About
Why me.
I'm Carson. I've led AI search work for national brands in vitamins, skincare, cosmetics, food, pet and wellness, from the audit and roadmap to the implementation. Before that I spent years running conversion and testing programs, affiliate programs and full rebuilds for Shopify brands from seed stage startups to billion dollar companies. That combination is the point: I know what makes AI recommend a brand, and I know what makes the visitor buy.
Based in California. Working with brands across the US.
FAQ
Questions, answered.
What is AI search?
Shoppers asking ChatGPT, Google's AI answers and similar tools what to buy, and getting a short list of recommended brands.
Can't my developer just add schema?
They can add markup, and you should have it. But schema is one input. What gets a brand recommended is complete product data, answers to real buyer questions, crawler access and the sources AI trusts in your category, measured against the questions your buyers ask. That's the work, and it's where most stores fall short.
Can you guarantee ChatGPT will recommend us?
No one honestly can. I measure your mention rate across 50 real buyer questions before and after the work, and track AI driven traffic and sales, so you see exactly what moved. On site work is one part; reviews, press, lists and retail listings matter too, and the audit shows which ones apply to you.
How do you measure AI traffic when most of it shows up as direct?
AI referral traffic, a post purchase survey, branded and direct traffic growth, and the high converting visitor segment that AI research produces.
Why is there a 3 month minimum on retainers?
AI search and off site work take 60 to 90 days to show. The audit and Build are the low commitment ways to start.
Do I stay in control?
Always. I propose, you decide, and nothing goes live without your sign off.
Who do you work with?
Shopify brands, especially in wellness, supplements and beauty, from startups to billion dollar companies.
See where you stand in AI search.
Run the free AI Visibility Check. In about a minute you'll see whether ChatGPT recommends you, who it recommends instead, and what's holding you back.