By Carson Cobb. Last updated November 2026.
I'm Carson Cobb, an AI search and CRO specialist for Shopify brands. I get products recommended in ChatGPT and Google's AI answers, then make sure the store turns that traffic into sales.
Background
I've spent 6+ years in Shopify CRO and ecommerce. I worked in house at BiOptimizers, Organifi and Gem, and on conversion optimization at Single Grain.
Today I do AI search work for large DTC and CPG brands, and I founded Ghost Revenue.
How I work
I do the work myself, with no handoff to a junior team. Client work is under NDA, so client names stay off this site. The numbers are on my results page, including 50+ AI search audits, 50+ Shopify stores built, rebuilt or run, and $40M+ in client revenue supported.
Most brands start with the free AI Visibility Check. If you want me leading the store with you each month, that's my fractional head of ecommerce work, and every option is on the pricing page.
You can also find me on LinkedIn.